The blue and white flags you will see along State Street between August 29 and September 9, 2011 are sponsored by United Way of Santa Barbara County. The flag's design is a depiction of a man, woman and child representing the families in the community that are supported and uplifted by United Way’s efforts.

United Way of Santa Barbara County (UWSBC) has the unique and positive vision that "in our community, everyone has a hopeful future." UWSBC has served the local community since its local founding in 1923 and through our Power of Partnership, we improve the lives of children, families and seniors by connecting and empowering resources. Through volunteer development, funding, leveraging dozens of local non-profit and public sector agencies and directing its own unique multi-agency initiatives, United Way seeks to create lasting, meaningful solutions to community driven goals. Each dollar you contribute is a solid investment in the health and vitality of all people in our community.